Businesses spend fortunes on marketing but the best ideas are often the simplest and cost nothing.
Take The Longlands Bar, in Middlesbrough, for example. The pub has earned national publicity, and lots of friends, with a simply chalk sign banning former Middlesbrough Football Club manager Rob Edwards.
Passions are running high in the Boro after Edwards was tempted away by Premier League Wolves.
Without overthinking it, The Longlands Bar has cashed in on the mood in the town with its sign, saying: “Rob Edwards You Are Barred.
Shame about the apostrophe!